Blog Link - Using news stories on Facebook: what the BBC found
July 20th, 2010
by Paul Bradshaw
Great post by Claire Wardle and Matthew Eltringham on some research they conducted into how social network users use news. Here are the highlights.
Firstly, news as a social object:“They all saw comment and discussion as a key component of enjoying news on Facebook. They shared and posted stories they were interested in, sure, but also so they could make a point or start a conversation. But the vast majority really only wanted to have that conversation within their own group of friends, partly because that was where they felt comfortable.”
And secondly, it’s all about the niche:“They were ‘only interested in the news they were interested in’ – not what they thought they ought to be interested in, or what news organisations thought they should be interested in."
to read more: http://onlinejournalismblog.com/2010/07/20/using-news-stories-on-facebook-what-the-bbc-found/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+onlinejournalismblog+%28Online+Journalism+Blog%29
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